What is WIC?

  • A nutritional program for pregnant and postpartum women, infants and children under 5 years of age.
  • Read more about the food options: English (PDF) and Español (PDF).
  • Learn the income guidelines (PDF).
  • Each participant is screened for income eligibility at the time of certification or recertification for the WIC program.
  • Participants come in to the Health Department 4 times per year.
WIC Logo

What can WIC participants receive at no cost?

  • Vouchers for milk, juice, eggs, cereal and peanut butter or iron-fortified infant formula.
  • Referrals to health care providers and other community services
  • Assistance with Medicaid applications
  • Access to an immunization clinic, family planning clinic and dental clinic
  • Current nutrition information
  • Project Fresh
    • Provides eligible WIC participants with $20 - $40 worth of coupons
    • Coupons purchase locally grown fresh fruits and vegetables
    • Use coupons at participating farmers markets in Michigan
    • WIC begins scheduling appointments in June
    • Project Fresh classes are held in July and August
    • Connect to the state link for Project Fresh

Where is the WIC clinic located?

The WIC clinic is located in the Health Services Building at
2600 LaFranier Road
Traverse City, MI 49686

For more information, please call 231-995-6112 or 800-946-4599.

What are the clinic hours?

The Health Services Building is open Monday - Friday from 8 a.m. - 4:30 p.m. Late appointments are available on the first and third Wednesday of the month. The clinics are usually closed from noon to 1 p.m. for lunch.

Breastfeeding support is available from our IBCLCs and our Breastfeeding Peer Counselors. Please contact our Breastfeeding Peer Counselor at: 231-409-9046. In additional to normal clinic hours, our Breastfeeding Peer Counselor is also available by phone or text on Saturdays and Sundays from 1-4pm

WIC coupons purchased over a million dollars in food last year in grocery stores in the Grand Traverse County area.

Helpful Information

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.

To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, (AD-3027) found online at How to File a Program Discrimination Complaint, and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA by:
   (1) mail: U.S. Department of Agriculture
                 Office of the Assistant Secretary for Civil Rights 1400 Independence Avenue, SW
                 Washington, D.C. 20250-9410;
   (2) fax: (202) 690-7442; or
   (3) email: program.intake@usda.gov

This institution is an equal opportunity provider.

**WIC participants purchased over a million dollars of food last year, from grocery stores and farmers markets in the Grand Traverse area!**