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Towards Zero Deaths Campaign

The Grand Traverse County Sheriff's Office and other law enforcement agencies in Michigan have partnered with the Michigan Department of Transportation (MDOT) in continuing towards the Toward Zero Deaths statewide safety campaign. The campaign is based on the National Strategy on Highway Safety intended to influence driver behavior and improve safety. With more than 37,000 fatalities occurring on U.S. highways each year, roadway safety remains one of the most challenging issues facing Michigan, and the nation.

The first step to improving the nation's traffic safety culture is to establish a TZD vision with key stakeholders. Michigan, through the Governor's Traffic Safety Advisory Commission, has done that through the Strategic Highway Safety Plan (SHSP). While the SHSP goal is to reduce traffic fatalities, our ultimate vision is Toward Zero Deaths on Michigan's roadways.

Driver behavior factors into nearly 90 percent of all fatal crashes and one key to changing driver behavior is educating the public on the scope of the issue. Posting fatality messages on DMS is one simple and inexpensive way MDOT can contribute to that effort. Visit the Resources below for more information on TZD.

Each Wednesday from February through mid-December, Dynamic Message Signs (DMS) on various I, M and US routes will display the number of traffic fatalities on Michigan roadways year-to-date. If there is a higher-priority message to display, the sign will be switched. Higher priority messages include incident messages, lane closures, shoulder closures and work zone messages. MDOT will also share this information on Facebook and Twitter.

Click link for more information on the Towards Zero Deaths Campaign.

Do you want to know how Michigan is doing in reaching our statewide safety goals? Do you want to learn about a new initiative aimed at reaching Toward Zero Deaths (TZD)? Then sign up for the weekly update on the number of fatalities and serious injuries that have occurred statewide on Michigan's roadways. To sign up for the weekly email:

Go to MDOT Gov Delivery
Select Subscription Type, enter contact information and submit
Under Highway Development click on Michigan Statewide Fatalities/Serious Injuries to Date
Submit

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